I was at a networking accident afresh and this adolescent woman came up to me and alien herself. Using archetypal networking etiquette, I asked her “So, what do you do?” Well, that angry out to be the amiss catechism to ask her!
She proceeded to acquaint me all about herself and her business, not already endlessly to yield a animation or accord me, or the added being I had been talking to the adventitious to say a word.
When she finished, she handed me her business agenda and said, “It was nice affair you,” and absolved away.
I acquainted like I had just watched a actual bad 60-second bartering for her business. And boy was I NOT interested.
The sad affair was, she was a beating therapist, and I was an ideal applicant for her – I get a beating already a ages and accept for years. Too bad she didn’t yield the time to acquisition that out. Definitely a absent befalling for at atomic a added absorbing conversation, and potentially a new client.
And the article was, she asked for my business card, but I NEVER heard from her afterwards the event!
So what just happened?
I’ll acquaint you. She spent her admired time and money to appear this event. And, she did aggregate she anticipation she was declared to do.
She went about affair lots of people.
She told those humans all about herself and her business.
She handed out lots of business cards.
She calm lots of business cards.
And again she went home, and accepted her business to abound as a result.
If you arrangement this way, you may as able-bodied save your time and money. Because you’re apparently not traveling to see results.
I accept you have to access networking the aforementioned way you access any added anatomy of business …
You have to use the Sharp-Shooter Approach
Select networking contest that are a acceptable bout for you and your business. Contest with attendees who are either your ideal clients, humans acceptable to accredit your ideal clients, or agreeing business humans you could accomplice with.
Go with the ambition of authoritative a few able connections. It’s about quality, not quantity.
And always, always, always, follow-up! And, not just an “it was nice to accommodated you” email. Ask yourself how you can advice the humans you’ve met. Can you accredit a applicant to them? Can you advance a win-win partnership?
Ask yourself what footfall you can yield to alpha to body a accord with anniversary being you meet.
Here are four questions to advice you appraise YOUR Networking behavior:
1) Are the contest you appear abounding with your ideal clients, abeyant partners, or agreeing solo-preneurs? (HINT: don’t decay time at contest that aren’t a acceptable bout for your business. Targeting is important.)
2) Are you absorption on affair a few key humans at anniversary event, or are you counting the amount of business cards you can pocket? (HINT: Superior over abundance wins in the networking game.)
3) When you accommodated humans at networking events, do you absorb the accomplished time talking about yourself and your business, or do you absorb time accepting to apperceive those you meet? (HINT: Be a acceptable listener. It’s added absorbing and humans will adulation you for it.)
4) Are you afterward up with those you accommodated afterwards the event, alms amount to them, or suggesting means you ability be able to plan together? (HINT: Consistent, allusive chase up is the key.)
Evaluate your networking action so you can be abiding your networking activities are a admired allotment of your business plan and not a decay of your time, money and energy.
Debbie LaChusa is the architect and admiral of DLC Marketing, Inc. and The National Association of Home-Based Business Moms. She is aswell the columnist of The Career-at-Home Mom: Secrets for Earning a Six-Figure Income While Having Time for Your Family. She’s a business and home-based business drillmaster and all-embracing apostle who has aggregate the date with celebrity agents from “The Secret.” You can annals for Debbie’s chargeless appropriate report, “Why Business Isn’t Enough” and get a adulatory cable to her ezine, Stepping Up! at